23 March 2010

Why invest in your church's online presence?

If you have ever wondered why its worth putting time and effort into your church website and online presence you should read this excellent blog post:

http://www.flockology.com/2010/03/church-digital-marketing.html

In summary:
  • Google (together with a few other search engines) is the first place look for anything these days (including churches) and it has mostly replaced printed resources such as the phone book.
  • The internet is where people 'live' - The church needs to meet people where they are and use every means to spread the gospel.
  • Your website is probably the place many people will form their first impression of your church. For example If I have any contact with an organisation I will routinely check them out online first to get background information and get a feel for them and their values. Put the effort in, keep your website and online information up to date and attractive.
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