Allison Rodger – website & corporate identity
Allison Rodger designs beautiful womenswear. She is one of my oldest clients, this corporate identity and website project was the third I have worked on with her in the last decade or so. After re-locating to new premises, she wanted to re-design her logo. The new logo is designed to reflect the timeless elegance of her work but in a modern style.
After the logo was agreed upon, the next task was to create a modern website. Allison and I worked with a renowned copy writer and web marketing specialist to build a site that will drive new business and reflect her diverse and outstanding womenswear design.
Allison has a thriving Instagram account and this provides a feed of images for the website. As well as showcasing her bridal wear, occasional wear and tailoring, the site incorporates a news section where Allison and her marketing team can easily post updates about her work.
